For this assignment, you will review the five Super Bowl ads provided below and select one to analyze in a PowerPoint presentation. Your task is to create a presentation that addresses the following questions:
1. What was the strategy behind the ad?
o Discuss the main approach or tactic used in the ad to achieve its marketing goals.
2. Who was the target customer?
o Identify and describe the specific audience the ad aimed to reach.
3. How was the product positioned in the ad?
o Explain how the ad presented or portrayed the product in relation to competitors and consumer perceptions.
4. What was the cost of the ad? Was it worth the investment?
o Provide information on the cost of the ad and evaluate whether you believe the investment was justified based on its effectiveness.
5. Do you think the ad helped to increase customer loyalty?
o Explain how the ad’s content, message, and overall appeal might contribute to fostering a stronger emotional connection between the brand and its audience.
PowerPoint Presentations:
For PowerPoint presentations, please use 3-5 bullets per slide, add an image or picture on a few slides, use 18 point font for the bullets. The information on the slide is a summary. Please do not copy and paste the text from your paper. For PowerPoint presentations, please use 3-5 bullets per slide, add an image or picture on a few slides, use 18 point font for the bullets. The information on the slide is a summary. Click here to view a PowerPoint template to assist you in your assignment.
Choose one of the four Super Bowl ads provided.
• Watch the selected ad carefully.
• Create a PowerPoint presentation addressing each of the questions above.
• Include specific examples from the ad to support your answers.
• Use bullet points, images, and charts to effectively present your analysis.
• Aim for 6-8 slides:
o Title Slide: Include the ad you selected.
o Slide 1: Strategy behind the ad.
o Slide 2: Target customer.
o Slide 3: Product positioning.
o Slide 4: Cost of the ad and investment evaluation.
o Slide 5: Impact on customer loyalty.
o Slide 6: Conclusion or summary slide.
o Slide 7: References
• Ensure your presentation is clear, concise, and visually engaging.
• Support your answers with specific examples from the ad.
• APA formatting
Select one of the Superbowl Ads attached below for your assignment:
Betty White Snickers Ad
Dina & Mita
Sally’s Seashells
Sketchers
Booking.com